Before starting a company you have to select a brand name. Think positive. You have to think that, one day your brand will be one of the best selling brand/company in the world. So you have to prepare yourself for the competition.
1. Select a small and easy name. Because your brand name should be easy to everyone. An easy and small name will be help to people to remember your brand.
2. Try to select an unique name. Sometimes people can remember negative/unique name, but it should be easy.
3. You can make a slogan for your brand. Because your slogan will be highlight your business purpose or goal. You can make your slogan with your category or service.
4. Example: Say, you have a fashion house and you named your company as YOUTH ZONE. But this brand name does not contain your business purpose or service you are providing. So if you add a slogan like FASHION FOR YOUTH. People will understand very simply that what is YOUTH ZONE. So a slogan is very important.