Why Is Website User Experience Important?
When a person looking for products on the website, then the user experience defined the overall product and based on it, customer refers others to use it. User experience is composed of all personal interaction on the website via the medium of the web or mobile like action, behavior, perceptions, and satisfaction. Focusing on user experience on the website will benefit both the company and the customer.
For the online success SEO components might work as success foundation for online platforms, but if the users are not attracted to the content of the website, then you will get the limited results. Many people think that why website user experience is important, then there are many reasons behind this question and we are here with the answer.
Why Is Website User Experience Important?
First, let’s get a basic idea of user experience. It is about the feel that user gets with the interface of the system when he/she go through it. It includes any form of device or human interaction, but as we are discussing the website, we will focus on it only.
Here are the major reasons why user experience is important for the website.
Optimized UX increase the organic traffic:
If you want more engaged customer and increase traffic of the website, then the major change you have to is the interface of the website. Optimized UI/UX is the best option and solution to boost up the traffic of the site. The new user gets a different impression and revisits the site. Even the attractive UI design can push the user to go through the site, and when they explore different pages, they spend more time on it and find many useful things. Even the chances of sharing the website link are also increases and hence the traffic.
Mobile friendly UI can hold the target audience:
Most of the website has a problem when the user browses it on the mobile phone. A study says that about 60% of user face the same issue and it leads them to leave the site or that particular page.
As the number of mobile users increases, the searches through mobile also increases. And it is a fact that mobile devices are ruling the industry and the game changer thing that can show the exact customer behavior. So if you really want to improve your business, another change you can do is make the Mobile friendly website as well.
But do not forget to give the same feel of the pc or laptop. To do so hire the experienced developer as the interface attract more customer and improve sales.
Better UX and SEO:
With unique user experience and great content, the website can rank high in a search engine like Google, Bing, or other. But with a frequent update and continuously changing algorithms, gone are those days when you stuff the keyword and site got its place in top 10 search result. So it takes hundreds of points to consider. If we consider only SEO and user interface, then the best can reach to the target audience as the common goal is to give the best user experience. Good SEO can help to reach on the top, and good UX will fulfill the demand of user lie structure, site speed, easy navigation, etc. In conclusion, the best UX with the help of SEO can help you to reach the business goals.
Boost your business lead:
Yes, your website needs the content that users search for. But at the same time, you must have to include the lead generation strategy that enhances the experience of the user. For that, you need the person who can understand your business need and give you the output for the maximum business benefit. The best design can find out the best output from the website.
Improve customer engagement:
If we consider the best UX, then Apple is one of the best examples of it. They very well know how and where to navigate the website to fulfill the needs of the user. Visitors can easily find the path to reach their destination. The Zeigarnik Effect makes the users curious and always surprise them with the answer to the question ‘what’s next?’ So give a view that can build trust and engage the users for more time.
Stand apart from competitors:
Always try to offer something that your competitors can’t. It is not true only for the offers but the interface of the website as well. Most of the customer needs to do double click or zoom in the product to get a close view of it, and it reduces their interest and leaves the site. Ultimately it causes loss, especially for the e-commerce business. So an easy to navigate system is must to improve traffic.
Improve the usability of the site:
Put the exact information on the site and let the user know that they are at the right place. A good interface is needed that can deliver a perfect sense of information and make it practically possible. Even providing options to the visitors can help them to decide the choice of product. Set the architecture of the site as per a person’s brain behavior, and it will surely show the positive output.
Gain credibility:
When people go to the online platform, the first question that arises in their mind is, should I trust the website? So try such interface that can gain credibility of the users, and once you are successful in achieving it, you will ultimately gain the lead in the sales. If you earn the trust from customers the only, you can sustain in the market, and initially, it can be possible with the best UI/UX design of the website.
Attract target audiences:
You never know the location of your audience, so you have to take care of many things while you develop a website like multi-language support, Page layout, Structure of URL, and many more. Multilanguage reduce the bounce rate and visitors from a different area can feel comfortable as they get useful information in their preferred language.
So all these are the reason why the website interface needs to be attractive. What do you think? Share with us.
How affective SSL is http vs https (focus on website security)
How affective SSL is http vs https (focus on website security)
These days, everyone is looking for the security of their website. As they know even a single vulnerability can infect the connected devices. Business owners are rapidly embracing cybersecurity to ensure their data and consumer’s faith in their organization.
For an organization’s security is not only a matter of business continuity but as a matter of survival. So they started realizing the difference between HTTP vs HTTPS.
The websites use HTTP, but in the year 2014 Google recommended the websites to switch to HTTPS. Then only the e-commerce pages really took it seriously, to boost this Google announced that the HTTPS sites will get a minor ranking bump.
Now it becomes necessary why it is so important to switch over to HTTPS. Is it really important to switch? Will it affect your SEO efforts? To get the answer to this question you need to understand the difference between HTTP and HTTPS. It is important to understand the basics of HTTP and HTTPS.
What is HTTP?
Hypertext Transfer Protocol allows communication between different systems. It transfers the data from one web server to a browser that allows the users to see the web pages. This protocol was used for early web sites.
What is HTTPS?
Hypertext Transfer Protocol Secure come into existence due to the problem HTTP was not encrypted means it can be easily stolen. HTTPS contains an extra layer of security by using SSL (secure sockets layers). This security layer creates a secure encrypted connection between a server and a web browser. It helps to protect your sensitive information from being stolen as it transfers between the server and the browser.
The Main difference between HTTP and HTTPS
- SSL security certificate
The most important difference between the two is the SSL certificate. Basically, HTTPS is an HTTP with additional security. But the security is extremely important for a website as it contains the data from its users like credit/debit card information and passwords.
- Translates the basic data into a code
In an HTTPS website, the SSL encrypts the information that users supply to the site. Its main function is to translate the basic data into a code. If some hacker tries to steal the data which is communicated between the sender and receiver, he would not be able to understand it due to its encryption.
- Transport Layer Security
HTTPS also secured via TLS that helps to provide data integrity. It prevents the transfer of data from being corrupted, modification and authentication, that proves your users are communicating on a safe website.
- Usage
HTTP is used by websites like Internet forums, educational sites. As there is no secured access is required to visit these websites. For example http://www.ndtv.com. Whereas HTTPS is required by the Banking Websites, Payment Gateway, Login Pages, Corporate Sector Websites. For example https://paytm.com/
Functions of SSL Certificate
It authenticates the identity of your website, protects your visitors from being redirected to fraudulent sites linked to malware or virus.
It secures your web site’s data via an encryption process by ensuring your customer’s sensitive info is safe from unauthorized connections.
The Benefits of switching to HTTPS from HTTP
- Algorithm favors HTTPS sites
Around 40% of the websites are on the first page of Google are HTTPS. Google has confirmed that it favors HTTPS sites and it wants to ensure the best user experience to its users. In case your website is not secure, it could be getting outranked by similar sites that are HTTPS.
- Builds trust among the visitors
HTTPS encrypts all communication, so the sensitive information, as well as browsing history, is also safe. Nobody will like to use your website in the absence of security as an insecure website can put their personal information into a risk. The secured website helps to build trust among your business customers.
- Preserve Referrer data
HTTPS makes Google Analytics more effective. It is due to the security data of a website which is referred to save with the use of HTTPS. Whereas the HTTP sites referral sources just appear as direct traffic. It is the great advantage of an HTTPS for SEO in itself.
- Create a great mobile experience
If you want to use Accelerated Mobile Pages, then you need HTTPS. As the AMP is created by Google to load the content onto mobile devices at a much faster speed. AMP is a kind of stripped down HTML. Creating a mobile-friendly website is important for you to increase the importance of mobile search ranking and local SEO.
- Increased rate of conversation
A nontechnical user understands secure connections such as HTTPS websites. It simply increases the conversation rates on your website. After the new HTTP labeling of Google results in the larger conversation rates.
- Updated browser labels
Google is updating the labeling for an HTTP site in Chrome’s URL bar with gray color information that tells a visitor the site is not secure. For a plain website HTTP, Google mentions “Not Secure”. However a user might not understand the same technology, but likely feels the sense of unease, from seeing that label on the site they are browsing.
Conclusion
Both HTTP and HTTPS both are the hypertext document transferring protocol. HTTPS provides a secure way to transfer data from client to server and vice-versa on the internet. Deploying HTTPS not only increases the SEO ranking but also allows you to stay on good terms with Google. Even a nontechnical person understands the HTTPS is secure.
An HTTPs website is crucial when a customer is doing a monetary transaction like shopping through an e-commerce website. The buyer to make sure that his personal information like credit card or online banking details must be secured. The HTTPS URL do the same thing for you it assures that transactions must be safe.
The browser enforces slightly higher security policy for an HTTPS to reduce the opportunities for the client. Increase your RO, improve the SEO ranking, turn your visitor into a potential customer convert your HTTP to HTTPS today!
Live Chat Support
Live Chat Support –available free live chat
Live chat support offers a business to chat in real time with the visitor of the website. This support is provided by a visitor for its queries. Generally, the live application is provided for real-time visitor monitoring, invisible traffic analysis, website integration, and secured administration control.
Live chat is crucial when it comes to brand as it allows customers to get in touch with the seller or the service provider. It is helpful to increase customer satisfaction and when you are providing additional benefits to a customer.
Basically, a live chat is an instant messenger with a professional twist. You will answer quickly and accurately and the customer even doesn’t bother while it’s happening. It means it does take much time to do this.
Simply we can say it is the most dynamic method to connect to your customer.
How live chat helps your business?
- Return on investment
As per the study live chat for sales given 305% return on investment over a period of six-month. It is really an impressive return considering an application like live chat which is easy to use. Although this revenue will not even taking a huge headache.
It also saves the expenses of equipment and manpower. A single customer support agent can handle the multiple chats at once. This is a great option for the customer who doesn’t want to spend time on a phone call or wait for an email.
Connecting to live chat is easy and increases the chances of buying your product as compared to those businesses who are connected through other communication channels.
- Expand market reach
The reach of your business may be limited to the area as its hard to reach the customers who live at greater distances. Having a website doesn’t mean that all customers feel comfortable to place an order for you.
Having live chat support ensures that a customer is being able to contact you easily to make purchase inquiries. Even an international customer reaches you, through live chat easily as compared to a phone call.
Live chat is done in a sophisticated monitoring and tracking features which alerts your agents of new and recurring website visitors.
- Provides an edge over competitors
The internet is a highly competitive landscape. There are a large number of businesses who are still not utilizing the live chat support software. As per the data out of 1000 online businesses, only 9% implements the live chat support.
On the other hand, the customers’ usage of live chat support has increased from 38% to 58%. Providing an edge to your competitors makes you a more desirable choice. It is vital to implement in more businesses in the future.
By the year 2020, the market is predicted to further increase to $819.2 million. It means that more and more users are considering live chat software a highly preferred customer digital engagement channel.
- Customer’s convenience
The customer is a king and its convenience is the first priority. The customer who had a bad experience on a website is less likely to return and its almost guarantee that it will not visit again.
Obviously, having a bad online experience could cause due to lots of different things. Out of these things, one of the biggest is the inability to find a simple and fast way to connect to the company.
Once a customer contacts your company they still expect convenience and ease. This convenience in the form of response time, sending documents, etc. really makes your customer experience great.
- Feedback from customers
Most live chat applications contain a built-in customer survey. These surveys often presented immediately following by a chat. These have a high rate of response as the customer is already engaged with your website.
Customer feedback is crucial, it is helpful all the time. But a live chat survey is valuable due to the data easily reported and analyzed via live chat application software.
- Reports and Analytics
Live chat is not limited to, the customer’s point of view, you can check the performance of your staff as well. Using email support you can record the messages sent between you and your customers. It provides a limited degree of accountability as well as the ability to review your manpower.
It is difficult to review staff performance by listening to all calls and time to listen to at least a single conversation. Whereas a live chat provides you the ability to view all sorts of customer reports and chat histories of all your agents.
You can easily access the visitor data with the access to chat histories, agent performance reports etc.
What are the requirements to implement live chat?
Implementing a live chat is an easy venture. But there are some minimum requirements which you need to fulfill.
- Server requirement
Now a day most live chats are cloud-based and hosted by a chat company. So your organization’s server plays a little role and there is no specific requirement for hardware.
In case you want to utilize the application which is directly installed on your server, your requirements may vary.
- Visitor requirement
Make sure that your customer can access the chat tool as all popular operating systems are supported by it. An updated browser provides the best experience in this case as it works for mobile customers. Keep in mind the most popular browser can interact with live chat applications.
- Agent requirements
Like visitors, agents also require an updated browser to view the interaction of live chat. The agents handling the chat through mobile devices ensure that the device is using the most updated mobile browsers for its operating system.
- System requirements
If you are going for a video and audio capabilities offered by many chat applications. All popular systems support, but the older browser has some issues his type of chat. It is important that the visitor and agent are also using the most updated versions of their browser.
To increase the sale for your business, you should not ignore the live chat software. It not only gives faster access support but also helpful in their purchase process.
Secure your site with HTTPS
HTTPS (Hypertext Transfer Protocol Secure) is a web correspondence convention that ensures the honesty and classification of information between the client’s PC and the webpage. Clients expect a safe and private online experience when utilizing a site. We urge you to receive HTTPS so as to ensure your clients’ associations with your site, paying little mind to the substance on the site.
Information sent utilizing HTTPS is verified by means of Transport Layer Security convention (TLS), which gives three key layers of assurance:
Encryption—scrambling the traded information to keep it secure from spies. That implies that while the client is perusing a site, it’s not possible for anyone to “tune in” to their discussions, track their exercises over numerous pages, or take their data.
Information trustworthiness—information can’t be altered or undermined amid exchange, deliberately or something else, without being recognized.
Confirmation—demonstrates that your clients speak with the planned site. It secures against man-in-the-center assaults and constructs client trust, which converts into different business benefits.
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